Dr. C. K. Sreedharan

Overcome Cancer Through Lifestyle Reorientation

The book presents various ways through which lifestyle can be reoriented to overcome and challenge the disease. This book also provides alternate approaches to cancer management.

Battle Against Multiple Myeloma

A True Story by the Cancer Survivor

This book is an attempt by the author to share his real-life trauma and his own personal experience in battling with the dreaded disease. In this book the author covers all aspects of the disease right from the detection to treatment. A distinguishing feature of this book is the sharing of actual medical and laboratory reports of the author, which helps in the clear understanding.

Wind Beneath the Wings

A story of love, passion and romance

Vivek is a multifaceted genius and evolves into a successful engineer. His past struggles have given him tenacity and strong self-belief. He is charismatic, leads by example and becomes a role model for others. Charulatha, the dynamic beautiful director of the company where Vivek works as the Works Manager, is strongly attracted towards Vivek. Sandhya, Vivek's childhood sweetheart, is waiting to marry him. Both women are extraordinary, strong-willed and self-respecting. Vivek is passionately attracted towards one woman, and his sense of gratitude forces him to drift towards the other. Who will propel Vivek as an invisible force to achieve greater success in life as wind beneath his powerful wings?

The Bonded Tribal

An Organic Love Story

Surya is a tribal and his family is trapped in the dreaded bonded labour system. Surya's father rebels against the system, for which the family faces the wrath of the powerful landlords. A young Surya retaliates by murdering the landlords. After serving his sentence in a reform home, Surya's deep scar on his face scares many, but not the damsel Dr. Sanjana. Their chance meeting and unexpected interactions result in the blossoming of love. Dr. Gautam, a cosmetic plastic surgeon, is also attracted by Sanjana and is determined to marry her. Sanjana yearns to marry Surya, but her family favours Gautam.

Voice of the Jungle: Sounds of Change

A Story of Deceit, Revenge and Romance

He hides his identity and escapes to an unknown place to make a new beginning, deliberately keeping a low profile to pre-empt any possibility of his cover being blown. But destiny has other plans. A young, beautiful woman of substance comes in contact with him. When she and some of his associates get into distress, the protagonist is compelled to come to their rescue — and, being bold and self-confident, gradually exposes himself. Voice of the Jungle: Sounds of Change is a story about Shiva and Sindhuja, two enterprising individuals from opposite social backgrounds. While Shiva tries to insulate himself from the growing intimacy, the woman is determined to break the barrier and get closer to him.

International Business Operation

The present trend of liberalization, privatization and globalization has made acquiring knowledge about international business indispensable. The best feature of the book is the inclusion of several relevant and latest case situations under each chapter, selected from articles and news reports published in leading national newspapers. These represent Indian contexts and help Indian students understand the practical concepts of international business. The book adequately covers the curriculum prescribed for Graduation, Post Graduation, MBA / MMS and PGDBM programmes of most Indian universities.

International Business — Explorative Learning

through Cases and Multiple Choice Questions

This book is an attempt by the author to explain the concepts of International Business through case studies and multiple choice questions (MCQs). Cases are taken from newspaper reports, magazines, research reports and online sources, carefully selected to relate closely with the concepts of each section. Drawing on Bloom's (1956) taxonomy of educational objectives — knowledge, comprehension, application, analysis, synthesis and evaluation — the book uses 80 cases and 192 MCQs to encourage explorative learning, so that students are fully equipped to apply theoretical concepts in real, practical situations.

Disruptive Technologies

Emerging Trends in Global Business

This book makes a sincere attempt to capture the most disruptive technologies that have emerged recently and their possible impact on the global business environment — cloud-based technology, blockchain, cryptocurrencies, artificial intelligence, machine learning, 3D printing, IoT and virtual / augmented reality — alongside FinTech, data analytics, global HR management and cyber security. All subject matter is extensively covered across nine chapters, each enriched with the latest case situations from leading national newspapers. It will be useful to students, academicians, faculty and working professionals alike.